Branding Your Business

The workshop will focus on how branding is all about the impression your business makes and what steps you can take to convey what is special about your business and have your business reflected in a positive light. Class will include an interactive discussion on why in this digital age, a successful business needs to provide outstanding service, offer intrinsic value to its clients, build customer relationships—and stand out from the crowd on a myriad of platforms, to create a successful brand. While marketing is what you do, branding is what you are. This workshop will break down the components of branding and answer the key questions: What is branding and why is it important? Pre-registration is required. To register call 903-463-8787 or e-mail SBDC@grayson.edu.